Tata Motors alliance

Long in the pipeline and head lines as well the Tata Motors Fiat alliance was officially announced. Amidst a lavish song and dance spell the curtains came off the mega alliance that, for the short term, envisages dealer network sharing between Tata Motors and Fiat in India. Crucially though both Tata Motors Chairman Ratan Tata and Fiat CEO Sergio Marchionne hinted at a wider scope for the relationship that could progress into a joint venture between the giant Fiat group and the Tata group and include technology sharing and components among others. Tata motors dealers will sport the Fiat logo and sell and service the Palio 1.2 alongside Tata Motors existing products. In addition select Fiat dealers will be absorbed into the the Tata network while Tata Motors will also manage the marketing and distribution of cars in India.